How The Affiliate Masters Make Massive Sales

Joe Bingham Everyone involved in Internet marketing knows the names of the
affiliate program masters. Marlon Sanders. Mark Joyner.
Jimmy D. Brown. Terry Dean.

Everyone knows them because at one point or another 95% of
us signed up as an affiliate with at least one of them. We also
know them because these are the guys who have pulled in the
BIG money we all dream about. They've actually done it, and
so we pay attention to what they do.

Well, after having paid attention to these guys for over two
years, I'm ready to spill the beans on their neat little secrets ---
without asking for $49.95 per item or $1000 for the whole
shebang.

Oh, what do I know, you say, I'm not one of them. Maybe so,
and you can discount everything I say if at the end of reading this
you're not sitting there at your computer nodding in agreement.

Time and again, these guys release hot, new products touting
exciting, cutting edge information that's going to revolutionize
Internet marketing. And so it does, for a month or so, until the
next hot, new product comes along.

However, I just want you to keep one thing in mind as we go
along. The main goal of each new product these affiliate masters
produce is NOT to provide the best information possible for the
consumer of that product --- except when the information
provided to the consumer does in fact assist with the main goal.

Don't be so naive people. The sales copy for each and every
marketing information product IS written all about you, the
consumer. They emphasize what you'll gain, how you'll benefit,
and what they'll do for you.

But, the main goal of that product, in truth, has nothing to do
with you. You are simply a means to an end. The main goal of
each and every product introduced by any marketer in any
affiliate program is simply to produce profits, the highest profits
possible, and nothing more.

Think about where the vast majority of their sales come from. Is
it from the sales their affiliates make to others, or from the
affiliates themselves?

It's the affiliates. If you're running an affiliate program, the
money is NOT in what your affiliates accomplish, but in what
your affiliates purchase themselves.

This is only natural, for what are affiliates but repeat customers?

These masters approach you from a slant that appears to be in
your favor. They are going to give you the best information
possible. They are going to give you the chance to make
commissions off of their work. They are going to give you sales
tools, incentives, discounts, their wisdom and experience, and
whatever else you need so that YOU can make BIG money
working online.

But wait, hold on, what are you giving them in return? Your
time, and your contacts.

Anyone who's ever operated a traditional business knows the
answer to this question. What are two of the biggest expenses
involved with running a business?

1. Labor
2. Advertising

As an affiliate what are you providing to the affiliate program
owner again? Your time (labor) and your contacts (advertising).

In other words, when you join an affiliate program, you are
essentially signing up for the privilege of taking two of the
biggest expenses involved in running a business onto your back
and off of theirs!

No wonder these guys can make so much money!

And the more they make, the more they hype up the 'possible
truth' about how much YOU can make! Which just gets
everyone even more excited and escalates everything even
further the next time around.

However, while the picture I just painted makes these affiliate
masters seem downright diabolically evil at this point, that's not
always the case.

Why?

1. A good affiliate program offers its affiliates their own
opportunity for success.

2. If the products involved are not worth the asking price, sales
will falter, affiliates will drop out, and the program will fail.

As an affiliate, you may not be in quite as good of a position as
the owner of the program, but you can produce substantial
profits of your own based off of the same model the affiliate
master uses.

You, too, can use the system available, or better yet create your
own system of contact, to collect your own list of sub-affiliates
and/or consumers.

Still, the keys for your success will be the same as the keys for
the masters' success.

1. You must focus the sales copy for the product toward the
benefit of the consumer. However, just as the affiliate master
realizes his best source of consumers is his own affiliates, you
too must carefully target your sub-affiliates as repeat customers.

2. The best affiliate programs stay in constant communication
with their affiliates based on the premise of helping them to make
sales. What this does IS to educate the affiliates on how to
make sales, but it ALSO keeps them informed of new products
and services so as to solicit their repeat business.

3. You will also be at the mercy of the value of the products
you are selling. Without quality products, repeat sales, the top
source of income for any business, will not occur.

The affiliate masters focus not only on how the end consumer
will benefit from their product, but on how those affiliated with
the company can profit from the consumer.

In essence, every potential consumer is a potential affiliate as
well. And what better way to get someone excited about
purchasing more products than to first excite them on the
prospect of selling them?

Once someone buys a product, offer them the opportunity to
make back the money they just spent, and more, by referring
others to the company.

Then, offer them assistance in making those referrals. Inform
them about other products they can also sell. Send them sales
copy they can use. This not only makes them better salesmen,
but introduces them to other products they may be interested in.

Stay in constant communication in order to keep them motivated
and informed about how to proceed.

This is the way the affiliate masters work. This is the type of
system you must set up if you expect to achieve their level of
success.

However, that's not to say there isn't profits to be gained simply
from the sale of product to consumers without seeking to make
them affiliates as well.

But then, that's a whole other subject best saved for another
article.

About the Author

*written by Joe Bingham of NetPlayNewsletters.com
For more 'Straight Edge' information about profiting from
Affiliate Programs, download Joe Bingham's FREE e-book
"A Cynic's Guide To Understanding Internet Marketing"
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