Building a Home Internet Business

Adrian Austin

Building a home internet business can be daunting, but with the right effort, it can be done. Developing a marketing plan will help your business grow. It's not hard to create or utilize. Yet it does need to be used regularly for it to be effective.

In building a home internet business, your advertising strategies need to be planned every week. To start with, advertise in the same areas all the time and record your responses. Find out where and when your ads were, and how many people looked at them. Doing this online is easy with "ad trackers" and "website statistics trackers".

After you find out how your first ads did, branch out to other kinds of advertising both online and offline. You can start with free ads and maybe even to go to "pay per click" submission services" after earning some money. Research has indicated that a customer may have to view an ad five or six times before making a response. You may have to place ads for weeks before you see results.

To help determine a marketing plan for building a home internet business, ask the following questions:

Who would be my customers and potential customers?

What characteristics would they have?

Where would they live?

How much spending power do they have?

Is my product the best it can be?

Would my prices be considered right by potential customers?

What is my business' reputation?

How does my business compare to businesses in the same field?

The answers to these questions would help you devise a marketing plan. In answer to the first question, you can find out who your audience is by making a profile of your ideal customer. In answer to the last question, study your competition. Find out their strengths and weaknesses. Can you do something that they can't? Can they do things you don't or can't do?

Advertising is a crucial factor in building a home internet business. Advertising can inform customers of the benefits of your product, give you an identity and reputation, and lure new customers and replace lost ones. You can do cheap advertising research by going to the library. Sources you might want consider in a library are Gales directory, Bureau of Labor Statistics, economic statistics and research, and population and demographic research.

Emarketing is viable in building a home internet business. It's much cheaper than direct mail and can be as effective. Studies have shown that emarketing response rates are higher than direct mail's--5% to 35% compared to 1% to 3%.

If you offer an email newsletter, you can gather demographic information of customers such as age, gender, income, and hobbies which can help you target your advertising. With careful research, you can use advertising to your advantage in your home internet business.

Adrian Austin is a respected internet marketing expert, and the founder of a leading home business http://www.treasureant.com and numerous marketing websites.