Four Things You Must Do For Online Business Success

Jinger Jarrett Four Things You Must Do For Online Business Success
© By Jinger Jarrett 2003

Starting a business online can be one of the easiest things
you can do. It doesn't take much money, and with all of the
free software available, it is very easy to automate every
aspect of your business.

Once you start to market, things can change very quickly.
The Internet is like the Wild, Wild, West. There's no
structure to the organization of the Net, and if you don't
give your customers a way to find you, you won't make any
money from your business.

Although you will find that there are as many "guru"
opinions on how to market your business online, as there are
gurus, there are four methods than can help you to increase
your profits very quickly and mainly involve investing your
time.

1. Write articles.
You may think that you are not a writer,
but if you are starting a small business, and you plan to do
everything yourself, eventually you will have to do some
writing.

Writing articles can be as simple as creating a list of
items and then adding detail to each one.

You can also write step-by-step instructions on how to do
things. This technique will work with just about any type of
business because internet surfers are always looking for
information on how to do something.

2. Create an optin list.
The one thing that all of the "gurus" agree on is that you
must have a list. Although you can purchase leads, if you
currently don't have a list of your own, to get the most
targeted traffic, you need to build a list of your own.

You can do this by adding a subscription box to your
website. You can offer product updates, short articles or
reviews, information on trends in your field, or any other
valuable information you think your customers can use.

This is also the easiest way to promote your products
because you have a captive audience for what you want to
say.

3. Pay Per Click Search Engines.
This is a relatively new trend, but it can provide you a way
to get more targeted traffic to your business. Pay per clicks
will provide you more targeted traffic than standard
search engines and directories, and many will get you
started for free.

4. Joint ventures.
This is another method of traffic
generation frequently recommended by "gurus".

A joint venture is where you find a newsletter publisher and
have him/her promote your product in his/her ezine. The
publisher get a percentage of the sales made from
advertising your product.

It is similar to affiliate marketing, but there are other
steps involved to creating a successful joint venture.

If you follow the steps above, implementing one step per
week, in four weeks, you will have a complete marketing plan
in four weeks.

The most important thing to remember in implementing a new
marketing campaign is to track what you are doing. This way,
you can abandon techniques that don't work as well as
others.

Keep promoting, especially with these techniques, and you
will show a profit.

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Jinger Jarrett is the author of the free ebook, "Ten Ways to
Promote Your Business for Free. You can get your own copy
when you subscribe to her newsletter, Small Business
Success. http://www.smallbusinesshowto.com/newsletter.html
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© By Jinger Jarrett 2003. You have my permission to reprint
this article in your newsletter or on your web site provided
you leave the resource box intact.

Word Count: 553 words

About the Author

Jinger Jarrett is a former news reporter and public relations specialist. She specializes in helping others start their own businesses using proven techniques for small business start up success.