How To Build List & Increase Traffic By Offering A Free Cour

Mark Tse

If you have extensive knowledge on a particular subject, why not create a free course for your web site visitors. The course should be related to the theme of your web site. If you're selling business related products, you would want to giveaway a free course about business.

You could offer the course in html, ebook or autoresponder.

HTML

Your course could be right on your web site. On one web page, create a title page and table of contents. Use clickable chapter links so they can go to the sections easily were they need the most help.

You could increase your traffic by allowing people to give away the course to their web site visitors. Just have them link to your web site. This method also increase your traffic from search engine if the course pages are indexed.

eBOOK

Your course could be in a downloadable ebook format. Include your business ad in the ebook. There are many ways to create ebooks, one of the most common is using Adobe Acrobat to create pdf ebooks. If you have a tight budget, you may create pdf ebooks by using this freeware:

http://www.pdf995.com/

You could allow other people to give away the ebook. They could just upload it to their own server. Every time someone downloads it, they will see your business ad. You may also allow others to rebrand their name in your ebooks for a cost or free. If you ecourse is full of useful information, it will become a viral machine to increase your site traffic and grow your list.

AUTORESPONDER

Your course could be published on an autoresponder. There are many free and pro autoresponder services on the internet. You can sign-up to get a free follow-up autoresponder first. Include a lesson of your course on each follow-up message sent.

You could increase traffic by allowing advertisers to include their ad in the course. Ask them, in return, to advertise the free course at their web site. Just have them link to your web site.

Other Methods

There are many other formats you can use to create your free course; downloadable text, pdf, print format, fax-on-demand, cassette, video, etc. You can use all the methods above with all the formats to increase your traffic.

Copyright © 2005 Mark Tse

About Mark: Mark provides new tips and articles about Internet Marketing everyday. You can read his latest posts here: http://www.marktse.com/blog/