Are you trying to create wealth in a racing car or a jalopy?

Noel Peebles

It doesn't matter whether the spark of hope within you is large or small. The right thoughts coupled with the appropriate action, every single day, will ignite that desire into a blazing inferno of determination.

All the great men and women achievers of the past have shared one overwhelming similarity - a burning desire to achieve their objectives.

What many don’t realize is that business opportunities are very much like cars. There are racing cars that travel at 400 miles per hour and there are jalopies that putter around . . . and there’s everything in between. Which brings me to an important question - Are you trying to create wealth with a jalopy or a racing car??

Most people are so stuck in what they’ve been doing they don’t realize that there are cars whizzing by them every second of the day.

There are vehicles out there which are making ‘gazzillionaires’ as we speak. What is your vehicle? Is your vehicle one that is so timely, right on trend, right where the market wants it? OR are you putting all your energy and time (your most valuable commodities) into something the market doesn’t want?

Effective marketing is critical - supplying the customer with what they want, when and where they want it, at a price they are prepared to pay and at a profit.

But, the big question in these ever-changing times is which customers have (and will have) the biggest spending capacity?

The answer; baby-boomers hold the key and timing is everything!

I would recommend that you carefully consider what you’re doing. Get the knowledge and information you need to make the right choices.

To choose your racing car look to those baby-boomers. The fact is baby-boomers (born 1945 - 1965) are reaching the height of their earning and spending capacity - and there are a lot of them. Inflation should remain low due to the following factors . . .

- High productivity of baby-boomers - High demand of baby-boomers - Age driven spending (influenced by low interest rates and low inflation)

Also consider for a moment, the habits & traits of your average baby-boomer (if there is such a beast).

They are likely to be:
· Knowledgeable, informed buyer · Quality consciousness · Highly participatory and experiential · Have high discretionary income · Convenience oriented
· Highly individualistic · Strive for self improvement and excellence · Value leisure and creative pursuits · Conscious of health & environment · Self help oriented
· Highly experimental
· Value passion, care and the personal touch

Put simply, for the first time in history, we have our largest population* between the ages of 40 and 60 years. The fastest growing group are those over 80 years and the slowest are those in the 0 to 9 years age group.

There are some fairly obvious reasons for this. In days gone by people had many babies but these babies often failed to survive past infancy and, adults didn’t live for any where near as long as we do today.

Do you know any couples around the age of twenty who are planning to get married and have nine or ten children? I don’t think so! You see something called the ‘pill’ came along and dramatically changed things forever.

Do they want to live in the outer suburbs and commute long distances? No! They want to live close to amenities, with good (and/or cheap) restaurants and entertainment facilities nearby.

So there you have it. If you want to choose a racing car, then baby-boomers hold the key and timing is everything!

* Statistics may vary from country to country.

© Market Leaders Limited.

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Noel Peebles has bought, developed and sold several of his own businesses, and has been involved with the purchase and sale of many others. He has fifteen years of 'hands on' experience, directing his own highly successful' retail businesses, including franchise marketing and business development. He also has his own public
self-storage complex.
And, he's traveled extensively to over forty countries.